Target Audience

Age Ratings
Age ratings are designed to stop children from seeing or hearing unsuitable things in films. The BBFC (British Board of Film Classification) give the public information about the film, like the age rating, the genre, how long the film is and what unsuitable actions are in the film that might cause the viewer to become uncomfortable. The BBFC examine films before they are published and gives them a suitable age rating.

The BBFC look at issues that children should not be subjected to, such as discrimination, sex and nudity, drugs, foul language and violence when making decisions. The more frequent these groups are in the film the higher the age rating meaning the film is only suitable for adults.


Demographics

-Age

-Gender

-Race/ethnicity

-Socio-economic class

Psychographics

-Interests

-Hobbies

Socio-economic class

A - CEO's, surgeons

B - Teachers

C1 - Nurses, accountants

C2 - Plumbers, electricians

D - Retail

E - Students, pensioners, unemployed